About Affinnova
Affinnova is a global marketing technology company that dramatically improves innovation and marketing success rates. Powered by Affinnova's optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.
Led by the strength of its technology platform, Affinnova has gained significant momentum across both large and mid-sized enterprises including such Global Fortune 500 companies as Procter & Gamble, Nestle, Pfizer and Bank of America.
Recently, Affinnova compared concepts and executions developed using its technology platform against those using other tools and processes. Results proved on average that 54% more consumers would buy or act on concepts or executions optimized by Affinnova versus challenger executions. In the Consumer Packaged Goods industry, Affinnova-optimized products generate double the in-market success rates and revenues.
Specializations
4P SUGAR™ Quadrant
Scale 0 (lowest) to 100 (highest) · SUGAR™ by Bizoforce
About SUGAR Framework ↓
Bizoforce Inc. does not endorse any Service Provider, Vendor, Product, Platform, Solution, Partnership, Methodology, Technology or Service displayed or published on its website, and does not advise users to select services of those Providers with the highest or any other specified ratings or designations. Bizoforce research publications consist of the opinions of Bizoforce's Analysts and should not be construed as Statements of Fact. Bizoforce Inc. disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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