Arbitron

VerifiedVisionary

01 — OVERVIEW·

About Arbitron

The company changed its name to Arbitron in the mid?1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts.
On December 18, 2012, the Nielsen Company announced that it would acquire Arbitron for $1.26 billion.

Specializations

Media market (research)

02 — ANALYSIS·

4P SUGAR™ Quadrant

Scale 0 (lowest) to 100 (highest) · SUGAR™ by Bizoforce

About SUGAR Framework ↓

Bizoforce Inc. does not endorse any Service Provider, Vendor, Product, Platform, Solution, Partnership, Methodology, Technology or Service displayed or published on its website, and does not advise users to select services of those Providers with the highest or any other specified ratings or designations. Bizoforce research publications consist of the opinions of Bizoforce's Analysts and should not be construed as Statements of Fact. Bizoforce Inc. disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

03 — OFFERINGS·Products & Services

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04 — CUSTOMER VOICE·ReviewsWrite a review

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