About CallidusCloud
The CallidusCloud Mission
CallidusCloud’s mission is to revolutionize business processes and align key parts of the business to revenue through software that delivers increased productivity, greater customer engagement and top-line results.
Sales and marketing have similar objectives – but for too long, technology has contributed to blind spots in the journey of a lead from generation to the close (or loss) of a deal. Those blind spots, in turn fuel the antagonism between sales and marketing. In an era where the two need to work closer together than ever, technology is driving them further apart.
This is a problem that CallidusCloud addresses. First, we provide tools to automate key parts of the marketing and selling process – marketing automation, configure price quote (CPQ), territory and quota (T&Q), sales enablement, sales coaching, learning management, commissions, customer experience and incentives. Each product can be used as a stand-along application or as part of a suite. Then, we ensure tight integration between each product in the Lead to Money Suite – when used in conjunction, their impact is magnified, and can have a revolutionary impact on a business’s sales productivity.
Specializations
4P SUGAR™ Quadrant
Scale 0 (lowest) to 100 (highest) · SUGAR™ by Bizoforce
About SUGAR Framework ↓
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