Decision Analyst

Decision Analyst obtained its corporate charter from the State of Texas in late summer of 1978. The firm was founded by Jerry W. Thomas and officially opened for business in September 1978 with one full-time employee.
Data Preparation and Data Tabulation Departments were added in April 1981. Software development began in September 1982. The Data Collection Department began in November 1982.
The American Consumer Opinion® mail panel was launched in early 1986 and converted to an online panel in early 1997. In 1999 three additional online panels were added: the Technology Advisory Board®, the Physicians Advisory Council®, and the Contractor Advisory Board®. The Executive Advisory Board® was added in 2000, Imaginators® in 2002 and the Medical Advisory Board® in 2003.
In 2013, Decision Analyst launched its subsidiary Nuance to provide multilingual verbatim coding services and digital media coding to market research firms and corporate entities. In late 2015, Symmetric Sampling was launched to provide scientifically balanced samples to marketing research firms and other corporate entities using American Consumer Opinion®, the Technology Advisory Board®, the Physicians Advisory Council®, and the Contractor Advisory Board®, the Executive Advisory Board®, and the Medical Advisory Board®.
Today the firm has more than 150 employees and serves an array of Fortune 500 and other companies in the U.S., Canada, Western Europe, Latin America, and Asia. The company is vertically integrated, from data collection through computer tabulation and analytical functions.